👋🏽 I'm Isabella (she/her): A UX researcher crafting human-centred solutions at the intersection of design, psychology, and storytelling.

Selected projects

A selection of recent UX design and research case studies, as well as visual design work.

A selection of recent UX design and research case studies, as well as visual

design work.

A selection of recent UX

design and research case

studies, as well as visual

design work.

what late-night transit riders need to feel safe—and how design can deliver.

Toronto Transit Commission (TTC) Case Study

Service Design • User Research • Design Thinking

what late-night transit riders need to feel safe—and how design can deliver.

Toronto Transit Commission (TTC) Case Study

Service Design • User Research • Design Thinking

what late-night transit riders need to feel safe—and how design can deliver.

Toronto Transit Commission (TTC) Case Study

Service Design • User Research • Design Thinking

wellness, redesigned: introducing Infogenetica’s new digital experience.

Infogenetica Solutions Case Study

Interaction Design • UI Design • Usability Testing

wellness, redesigned: introducing Infogenetica’s new digital experience.

Infogenetica Solutions Case Study

Interaction Design • UI Design • Usability Testing

wellness, redesigned: introducing Infogenetica’s new digital experience.

Infogenetica Solutions Case Study

Interaction Design • UI Design • Usability Testing

mostly-digital relationships are nice, but sometimes you need a neighbour.

MeetNeighbours Case Study

UX Design • User Research • Information Architecture

mostly-digital relationships are nice, but sometimes you need a neighbour.

MeetNeighbours Case Study

UX Design • User Research • Information Architecture

mostly-digital relationships are nice, but sometimes you need a neighbour.

MeetNeighbours Case Study

UX Design • User Research • Information Architecture

turning U of T student voices into visuals, and visuals into impact.

Innovation Hub @ U of T Case Study

Visual Design • Design Research • EDIA

turning U of T student voices into visuals, and visuals into impact.

Innovation Hub @ U of T Case Study

Visual Design • Design Research • EDIA

turning U of T student voices into visuals, and visuals into impact.

Innovation Hub @ U of T Case Study

Visual Design • Design Research • EDIA

Echoes of Liberation: The Untold Stories of Black Resistance in Canada

Web Design • Archival Studies

I curated three digital exhibitions drawn from Black-Canadian archives to shine a light on the powerful yet often untold histories of Black liberation movements in Canada. I wanted to create a repository where these stories could be amplified and remembered, not just preserved in silence. I designed the website using a Universal Design Approach, making sure it is accessible and engaging for diverse audiences.

See the project

Echoes of Liberation: The Untold Stories of Black Resistance in Canada

Web Design • Archival Studies

See the project

Echoes of Liberation: The Untold Stories of Black Resistance in Canada

Web Design • Archival Studies

See the project

Testimonials

Read the insights from colleagues and mentors who have collaborated with me and witnessed my professional growth.

Jocelyn Light
CEO and Founder of Easy Vegan Foods
"Bella is a creative and skilled UI/UX designer with strong marketing research, communication, and customer acquisition skills. In our work together, she led a project from customer research through to landing page design, scripting and conducting customer interviews, defining core customer archetypes, plotting their journeys, and designing engaging landing pages for each group. I highly recommend Bella and would happily work with her again. Bella was an absolute joy to work with. She was exceptionally creative and able to unleash it in a way that respected the scope of the project and incorporated industry best practices."
Alma Barranco-Mendoza
CEO and Co-Founder of Infogenetica Solutions
"Isabella is a highly skilled and professional UI/UX designer. Her work is outstanding, and she brings both creativity and attention to detail to every project. She is also a pleasure to work with—attentive, collaborative, and dedicated to understanding and delivering on client needs. Her artistic talent and commitment to excellence ensure exceptional results. I highly recommend her! Isabella demonstrated strong design skills and professionalism throughout the project. Her work was of excellent quality, meeting both artistic and functional requirements. She was attentive to client needs, incorporating feedback effectively to achieve the desired outcome. Additionally, her collaborative and positive approach made the process smooth and enjoyable. Overall, her contributions added significant value to the project."
Adonica Huggins
Student Life Coordinator, Academic and Peer Programs, University of Toronto
"Isabella has been extremely committed to our anti-racist and inclusive program and to African Black Caribbean and other students who attend here and deserve to feel belonging as they study / work / play / live. Isabella attends meetings with various top stakeholders to promote our educational programming. Isabella is determined that equity-seeking students like herself remain engaged, connected, reflected and represented at U of T. She herself is a very caring and strong advocate for students struggling against racism, trying to navigate systems not designed for them, and for the achievement of educational equity at predominately white institutions."
Jocelyn Light
CEO and Founder of Easy Vegan Foods
"Bella is a creative and skilled UI/UX designer with strong marketing research, communication, and customer acquisition skills. In our work together, she led a project from customer research through to landing page design, scripting and conducting customer interviews, defining core customer archetypes, plotting their journeys, and designing engaging landing pages for each group. I highly recommend Bella and would happily work with her again. Bella was an absolute joy to work with. She was exceptionally creative and able to unleash it in a way that respected the scope of the project and incorporated industry best practices."
Alma Barranco-Mendoza
CEO and Co-Founder of Infogenetica Solutions
"Isabella is a highly skilled and professional UI/UX designer. Her work is outstanding, and she brings both creativity and attention to detail to every project. She is also a pleasure to work with—attentive, collaborative, and dedicated to understanding and delivering on client needs. Her artistic talent and commitment to excellence ensure exceptional results. I highly recommend her! Isabella demonstrated strong design skills and professionalism throughout the project. Her work was of excellent quality, meeting both artistic and functional requirements. She was attentive to client needs, incorporating feedback effectively to achieve the desired outcome. Additionally, her collaborative and positive approach made the process smooth and enjoyable. Overall, her contributions added significant value to the project."
Adonica Huggins
Student Life Coordinator, Academic and Peer Programs, University of Toronto
"Isabella has been extremely committed to our anti-racist and inclusive program and to African Black Caribbean and other students who attend here and deserve to feel belonging as they study / work / play / live. Isabella attends meetings with various top stakeholders to promote our educational programming. Isabella is determined that equity-seeking students like herself remain engaged, connected, reflected and represented at U of T. She herself is a very caring and strong advocate for students struggling against racism, trying to navigate systems not designed for them, and for the achievement of educational equity at predominately white institutions."
Jocelyn Light
CEO and Founder of Easy Vegan Foods
"Bella is a creative and skilled UI/UX designer with strong marketing research, communication, and customer acquisition skills. In our work together, she led a project from customer research through to landing page design, scripting and conducting customer interviews, defining core customer archetypes, plotting their journeys, and designing engaging landing pages for each group. I highly recommend Bella and would happily work with her again. Bella was an absolute joy to work with. She was exceptionally creative and able to unleash it in a way that respected the scope of the project and incorporated industry best practices."
Alma Barranco-Mendoza
CEO and Co-Founder of Infogenetica Solutions
"Isabella is a highly skilled and professional UI/UX designer. Her work is outstanding, and she brings both creativity and attention to detail to every project. She is also a pleasure to work with—attentive, collaborative, and dedicated to understanding and delivering on client needs. Her artistic talent and commitment to excellence ensure exceptional results. I highly recommend her! Isabella demonstrated strong design skills and professionalism throughout the project. Her work was of excellent quality, meeting both artistic and functional requirements. She was attentive to client needs, incorporating feedback effectively to achieve the desired outcome. Additionally, her collaborative and positive approach made the process smooth and enjoyable. Overall, her contributions added significant value to the project."
Adonica Huggins
Student Life Coordinator, Academic and Peer Programs, University of Toronto
"Isabella has been extremely committed to our anti-racist and inclusive program and to African Black Caribbean and other students who attend here and deserve to feel belonging as they study / work / play / live. Isabella attends meetings with various top stakeholders to promote our educational programming. Isabella is determined that equity-seeking students like herself remain engaged, connected, reflected and represented at U of T. She herself is a very caring and strong advocate for students struggling against racism, trying to navigate systems not designed for them, and for the achievement of educational equity at predominately white institutions."
Jocelyn Light
CEO and Founder of Easy Vegan Foods
"Bella is a creative and skilled UI/UX designer with strong marketing research, communication, and customer acquisition skills. In our work together, she led a project from customer research through to landing page design, scripting and conducting customer interviews, defining core customer archetypes, plotting their journeys, and designing engaging landing pages for each group. I highly recommend Bella and would happily work with her again. Bella was an absolute joy to work with. She was exceptionally creative and able to unleash it in a way that respected the scope of the project and incorporated industry best practices."
Alma Barranco-Mendoza
CEO and Co-Founder of Infogenetica Solutions
"Isabella is a highly skilled and professional UI/UX designer. Her work is outstanding, and she brings both creativity and attention to detail to every project. She is also a pleasure to work with—attentive, collaborative, and dedicated to understanding and delivering on client needs. Her artistic talent and commitment to excellence ensure exceptional results. I highly recommend her! Isabella demonstrated strong design skills and professionalism throughout the project. Her work was of excellent quality, meeting both artistic and functional requirements. She was attentive to client needs, incorporating feedback effectively to achieve the desired outcome. Additionally, her collaborative and positive approach made the process smooth and enjoyable. Overall, her contributions added significant value to the project."
Adonica Huggins
Student Life Coordinator, Academic and Peer Programs, University of Toronto
"Isabella has been extremely committed to our anti-racist and inclusive program and to African Black Caribbean and other students who attend here and deserve to feel belonging as they study / work / play / live. Isabella attends meetings with various top stakeholders to promote our educational programming. Isabella is determined that equity-seeking students like herself remain engaged, connected, reflected and represented at U of T. She herself is a very caring and strong advocate for students struggling against racism, trying to navigate systems not designed for them, and for the achievement of educational equity at predominately white institutions."